Realizing a $25-billlion-a-year opportunity: Q&A with Bill Greuel at Protein Industries Canada

Mark Lowey
July 31, 2024

Bill Greuel, inaugural CEO of Protein Industries Canada, who is leaving the global innovation cluster, talks about the cluster’s accomplishments and what still needs to be done to realize a $25-billion-a year Canadian industry in ingredient manufacturing, food processing and bioproducts.

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Other stories mentioning these organizations, people and topics
Organizations: Government of Canada, Government of Saskatchewan, and Protein Industries Canada
People:  François-Philippe Champagne and Bill Greuel
Topics: “The Road to $25 Billion” (report), attracting private capital to ingredients manufacturing sector, benefits of AI in food ingredients development and manufacturing, Bill Greuel leaving Protein Industries Canada, building a value-added agriculture and ingredient manufacturing sector in Canada, Canada's advantages in value-added agriculture and ingredient manufacturing, Canada's global innovation clusters, Canada's protein crops, Canadian agriculture's track record of global success, collaborative innovation, contribution of agriculture to Canada's GDP, critical infrastructure for ingredients manufacturing, de-risking or accelerating innovation, digital twinning of ingredient manufacturing facilities, evidence showing the cluster model works to support economic growth, growth of value-added agriculture and ingredient manufacturing, international market development, meeting consumers' tastes, need for an industrial policy in agri-food sector, need for continued innovation support for agri-food industry, Protein Industries Canada Centre for Regulatory Research and Innovation, regulatory reform in novel foods, Saskatchewan government support for value-added agriculture and ingredients manufacturing, Saskatchewan Value-added Agriculture Incentive, supporting growth in the Prairie region, use of AI in breeding and production stage, using genomic data for predictive analysis, and value-added agriculture

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