Bill Buxton

Guest Contributor
April 9, 2010

S&T policy and the Long Nose

By Bill Buxton

For a company to go from zero to $1 billion in revenue takes 20 years — what I call the Long Nose. Most people are not aware of how long this nose is. The first part where an invention happens is basic research, in the middle is refinement and augmentation which is applied research and the third is the productization.

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