iNovia invests in online ad metrics platform

Montreal's iNovia Capital and New York-based Greycroft Partners have invested $6.75 million in Vizu Corp, a San Francisco developer of a real-time online brand ad effectiveness metrics platform. The financing will allow Vizu to further develop its technology and increase is sales and client services capacity. The Ad Catalyst platform allows firms to measure the effectiveness of their online brand advertising as advertisers move away from traditional media outlets....