Allocadia received $7 million in series ‘A' VC financing

Allocadia Software, Vancouver, has received $7 million in series A financing is to expand marketing and further develop its software products for moving market planning, budgeting and analysis from spreadsheets to the cloud. The financing was led by Altos Ventures, Menlo Park CA, as well as Montreal-based iNovia Capital, Illuminate Ventures, Oakland CA, Beehive Holdings, Vancouver and tech industry veterans Don Mattrick and Norm Francis. Allocadia was launched and bootstrapped by Kristine Steuart and Katherine Berry into its status leader in marketing performance management software....